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Sholay Specials: The 2015 Zee Classic Sholay TV Ad
As much as Sholay repeatedly, untiringly features in popular Indian media till date, the Zee Classic TV channel ad was still a surprise. Energy tonic, vitamin capsule and magically revitalizing tea came to my mind during the initial snatches. Anything to do with Sholay seemed least likely. You may read about the channel's ad campaign here.
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